Start with the questions your followers ask
The posts people save and share answer a question in seconds. Write down what customers ask you, what they get wrong and what surprises them. Each one is a short video.
Tap a question to see the video it becomes.
- The videoA quick how-to: the problem, three steps and the result, in under 45 seconds.
- The videoA myth-busting clip that opens with the mistake on screen.
- The videoBehind the scenes: your work, your team and your process.
- The videoA customer's before and after, told in their own words.
Mix in videos that show who you are. Followers turn into customers when they recognize the face behind the account.
- YouWho you are, on camera.
- Behind the scenesYour work as it happens.
- CustomersReal stories and results.
Set up the phone properly
Use the light you already have
Face a window, with the window behind the phone. Soft daylight on the face looks better than any ring light in a dark room. Avoid standing with a window behind you, which turns you into a silhouette.
Film several videos in one session, in the same spot and the same light. Your feed looks consistent, and you only set up once a week.
Get clear sound in an ordinary room
Many people watch with the sound off, so we always add captions. Those who turn the sound on leave quickly if it's echoey or noisy. Film in a quiet room, switch off fans and air conditioning, and keep the phone within an arm's length.
Tick what you can do in your room.
Hook them in the first second
- Say the point first
- Look at the lens
- One idea per video
- Film a few versions of the opening
- Start with "Hi guys"
- Explain the background first
- Cram three tips into one clip
- Worry about being polished
Look at the lens and say the most interesting line first: the result, the mistake or the surprising fact. Then explain. One idea per video keeps it short and makes it easy to share.
Don't worry about mistakes. Pause, then start the sentence again. In the edit we keep the best take and remove the rest, so you never need to get it perfect in one go.
- Take 1Lost the sentence
- PauseStarted again
- Take 2Stumbled on a word
- Take 3Clear and calm
Check what's in the frame
When you film in public, at work or with customers, ask before people appear on camera. Check your background for screens, house numbers, car plates and anything private. If something slips in, we can blur it in the edit.
Send the clips and let the edit do the heavy lifting
Upload the original files from your phone to Google Drive, Dropbox or WeTransfer rather than sending them by messaging apps, which compress the video. In the edit we move the strongest line to the start, tighten the talking, add bold captions and your brand style, and deliver versions for every platform.
- 01HookThe strongest line moved to the start.
- 02TightenPauses and filler removed.
- 03CaptionBold, readable captions.
- 04BrandYour colors, fonts and end card.
- 05DeliverReels, Shorts, TikTok and more.
If you'd like help planning a month of content, book a free consultation. We'll plan the videos with you, then handle every edit.