Videos that sell the property
- Listing video: a cinematic walkthrough in the order a buyer would experience the home, with natural color and music that fits the property.
- Agent-led house tour: you walk and talk through the home. Buyers get the details; sellers see you working for them.
- Speed-ramp edit: a short, stylish edit with speed ramps and transitions, ideal for luxury listings and social media.
- 3D map animation: an animated map showing where the house, apartment or land sits and what is nearby (schools, beaches, transport).
- Open house video: an invite before the day and a short recap after it, showing the space and the buzz.
Videos that build your name
- Market-update video: a monthly YouTube video on prices, rates and trends in your area. This is how you become the local expert.
- Reels and YouTube Shorts: short, captioned clips from tours, tips and market updates, posted on a regular schedule.
- Meta ads: 15–30 second edits for Facebook and Instagram that drive valuation requests and showings.
- Real estate podcast: conversations with lenders, inspectors, buyers and local businesses, cut into clips for every channel.
- Client stories: a happy buyer or seller in their own words, the most persuasive video an agent can post.
Make it a routine, not a project
Consistency beats perfection. The realtors who grow fastest pick a rhythm (daily, weekly or monthly) and stick to it. Film several pieces at once: one property visit can give you a listing film, a house tour, three reels and an ad.
Most of these can be filmed on a phone. Keep it horizontal for YouTube and listing films and vertical for Reels and Shorts, film in daylight, and keep the phone close when you talk so the sound stays clear.
Keep a recognizable look
Use the same intro, captions, colors and end card on every video, so people recognize your content before they see your name. A consistent edit style is what makes daily content feel like a brand rather than random posts.