Free tool
Plan your VSL in two minutes.
Tell us your offer, who it's for and how long the video should be. You'll get a timed outline, from the hook to the call to action, with what to say in each part and where the editing effort should go. Built from 100+ VSLs we've edited.
Your VSL outline
- HookStop the scroll and earn the next minute.
- Story & credibilityShow why you're the person to listen to.
- The problem, made realMake the cost of doing nothing clear.
- The solutionExplain how your offer works, simply.
- ProofMake it believable.
- The offerShow exactly what they get.
- Guarantee & call to actionRemove the risk and tell them what to do next.
Questions, answered
How long should a VSL be?
Long enough to build the trust your offer needs. Simple, lower-priced offers can sell in two or three minutes; high-ticket coaching, legal or financial services usually need eight to fifteen.
What is the structure of a video sales letter?
Hook, story and credibility, the problem, the solution, proof, the offer, and the guarantee with a call to action. The planner times each part for your length and offer.
Where should the editing effort go?
Most VSLs are front and back heavy: the strongest graphics in the hook and the close, a tighter, cleaner middle, and graphics only on the points that sell.
Ready to turn the outline into a VSL?
We've edited 100+ VSLs. Book a call and we'll plan yours together.