Pick where your video is going and get the size, frame rate, bitrate, audio settings and length limits to export with. Copy them straight into your editing app.
YouTube
Size
1920 × 1080 (HD) or 3840 × 2160 (4K)
Aspect ratio
16:9
Frame rate
Same as you filmed: 24, 25, 30, 50 or 60 fps
Format
MP4, H.264 (High profile), Fast Start on
Video bitrate
1080p: 8 Mbps (12 Mbps at 50/60 fps). 4K: 35–45 Mbps (53–68 Mbps at 50/60 fps)
Audio
AAC, 48 kHz, stereo, 384 kbps
Max length
15 minutes until your account is verified, then up to 12 hours
Max file size
256 GB
Editor's tip Uploading in 4K, even from 1080p footage, gets YouTube to use a higher-quality encode for every viewer.
YouTube Shorts
Size
1080 × 1920
Aspect ratio
9:16 (1:1 also works)
Frame rate
Same as you filmed, usually 30 or 60 fps
Format
MP4, H.264
Video bitrate
8–12 Mbps
Audio
AAC, 48 kHz, stereo
Max length
3 minutes
Editor's tip Keep text out of the bottom third and the right edge, where the title, channel name and buttons sit. Check it with the safe-zone checker.
Instagram Reels
Size
1080 × 1920
Aspect ratio
9:16
Frame rate
30 fps
Format
MP4, H.264
Video bitrate
8–10 Mbps (Instagram re-compresses everything, so higher doesn't help)
Audio
AAC, 48 kHz, stereo
Max length
Up to 20 minutes when uploaded; Instagram recommends under 3 minutes to reach new people
Editor's tip The profile grid shows a 3:4 crop of your Reel. Keep the face and title in the middle so the cover looks right.
Instagram feed
Size
1080 × 1350
Aspect ratio
4:5 (fills the most of the feed)
Frame rate
30 fps
Format
MP4, H.264
Video bitrate
8–10 Mbps
Audio
AAC, 48 kHz, stereo
Editor's tip Instagram now shares most videos as Reels. If you want one edit for both, make it 9:16 and keep the important parts inside the middle 4:5.
TikTok
Size
1080 × 1920
Aspect ratio
9:16
Frame rate
30 fps (60 fps supported)
Format
MP4 or MOV, H.264
Video bitrate
8–10 Mbps
Audio
AAC, 48 kHz, stereo
Max length
Up to 10 minutes for most accounts; some can upload longer from a computer
Editor's tip On TikTok, keep text out of the right 140 px and the bottom 340 px, where the buttons, username and caption sit.
Facebook
Size
1080 × 1350 (feed) or 1080 × 1920 (Reels)
Aspect ratio
4:5 for feed, 9:16 for Reels
Frame rate
30 fps
Format
MP4, H.264
Video bitrate
8–10 Mbps
Audio
AAC, 48 kHz, stereo
Max length
Up to 240 minutes for regular videos
Max file size
10 GB
Editor's tip Most people scroll Facebook with the sound off. Burn in captions.
LinkedIn
Size
1920 × 1080, 1080 × 1080 or 1080 × 1920
Aspect ratio
16:9, 1:1 or 9:16
Frame rate
30 fps (10–60 fps accepted)
Format
MP4, H.264
Video bitrate
8–10 Mbps
Audio
AAC, 48 kHz, stereo
Max length
10 minutes for posts
Max file size
5 GB
Editor's tip Square (1:1) takes up more of the feed on phones than 16:9 and still looks good on desktop.
X (Twitter)
Size
1920 × 1080 or 1280 × 720 (vertical: 1080 × 1920)
Aspect ratio
16:9, 1:1 or 9:16
Frame rate
30 fps
Format
MP4 or MOV, H.264
Video bitrate
Up to 25 Mbps on web; 8 Mbps is plenty
Audio
AAC, 48 kHz, stereo
Max length
2 minutes 20 seconds without Premium; much longer with Premium
Max file size
512 MB without Premium
Editor's tip The first frame is your thumbnail on X. Start on a strong image, not a fade from black.
Website background video
Size
1920 × 1080 (also make a 720 × 1280 version for phones)
Aspect ratio
16:9 desktop, 9:16 phone
Frame rate
24–30 fps
Format
MP4, H.264 (add WebM for smaller files if you like)
Video bitrate
3–5 Mbps
Audio
None: remove the audio track
Length
10–20 second loop
File size
Aim for under 5 MB
Editor's tip Add a poster image, so something shows instantly while the video loads, and make the loop seamless by matching the first and last frames.
Client master / archive
Size
Same as the project, usually 1920 × 1080 or 3840 × 2160
Frame rate
Same as the project
Format
ProRes 422 HQ (MOV), or H.264/H.265 at a high bitrate
Video bitrate
H.264 1080p: 20–40 Mbps. ProRes sets its own
Audio
Uncompressed PCM or WAV, 48 kHz, 24-bit
Editor's tip Keep one high-quality master, then make every platform version from it. Never re-export from an already-compressed upload.
Checked against each platform's published guidance in October 2026. Platforms change their limits from time to time.
Questions, answered
What's the best export setting for Instagram Reels?
1080 × 1920, 9:16, 30 fps, MP4 with H.264 at about 8–10 Mbps and AAC audio at 48 kHz. Instagram re-compresses every upload, so a higher bitrate won't look better.
What bitrate should I use for YouTube?
YouTube recommends 8 Mbps for 1080p at 24–30 fps and 12 Mbps at 50–60 fps. For 4K it's 35–45 Mbps, or 53–68 Mbps at high frame rates.
Should I export at 30 or 60 fps?
Export at the frame rate you filmed. Converting 30 fps footage to 60 fps doesn't make it smoother, and can make motion look odd.
Do these numbers change?
Yes, platforms update their limits from time to time. These were checked in October 2026. If something looks different in the app, the app's own help page wins.