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How to edit an event video in Premiere Pro: interviews first, then b-roll

Shafin TaosifFounder and lead editor
· 3 min read

I've edited more than 400 event films, from one-evening galas to three-day seminars. The biggest lesson: an event film is built from what people say, not from the prettiest shots. Start with the interviews and talks, build the story, and only then bring in the b-roll that brings each line to life. Here's the whole process, step by step, in Premiere Pro (now called Adobe Premiere).

Why interviews come first

It's tempting to start with the beautiful shots: the venue, the lights, the crowd. But b-roll on its own doesn't tell a story. The speakers, guests and organizers do. When you build the story from their words first, every shot you add later has a reason to be there.

  1. 1Organize
  2. 2Mark the lines
  3. 3Radio edit
  4. 4Tag the b-roll
  5. 5Match b-roll
  6. 6Music & polish

Step 1: Organize your footage

Before you watch anything, make it easy to find. In the Project panel, create bins (folders) for each kind of footage, and rename clips so you can tell them apart at a glance.

Project
  • Interviews12 clips
  • Talks6 clips
  • B-roll · Crowd48
  • B-roll · Venue22
  • B-roll · Details31
  • B-roll · Reactions26
  • Audio · Sound desk6
  • Music2
One bin per kind of footage. Ten minutes here saves hours later.

If the talks were filmed with more than one camera, sync them first. Select the clips, right-click and choose Create Multi-Camera Source Sequence, then sync them by audio. You'll switch angles later with one click.

Step 2: Watch every talking clip and mark the best lines

Watch all the interviews and talks before you cut anything. Each time someone says something worth keeping, press M to add a marker, and type a few words about it in the marker's comment. Give the strongest moments a color label.

A faster way for long talks: transcribe them. Open the Text panel, choose Transcribe, and read the talk like a document. You can select the sentences you want and add them straight to your sequence.

Step 3: Build the story with sound only (the radio edit)

Create a new sequence and lay the best lines one after another on the first video and audio track. Listen to it without looking. If the story works with sound only, it will work with pictures. A simple shape that works for most events:

HookA line that grabs attentionWhy we're hereWhat the event is aboutHighlightsThe best moments and voicesEmotionThe line people rememberCloseA warm ending, or what's next
A simple story shape for event films: energy rises to the emotional moment, then lands warmly.

Cut each line tight, but leave breaths where a moment needs to land. Don't worry about jump cuts yet: b-roll will cover them in step 5.

Step 4: Review the b-roll and tag it

Now go through every b-roll clip: the crowd, the venue, details, reactions, arrivals, the stage from different angles. Add markers or color labels for what each shot shows, so you can find "applause" or "name badges" in seconds later.

Pick the best part of each shot: steady, in focus, with something happening. Most b-roll clips only have three to five usable seconds.

Step 5: Match the b-roll to what's being said

Go through the story line by line. Ask: what is this person talking about, and what shot shows it? Place the b-roll on the track above the interview, so the voice continues underneath. It also hides any jump cuts from step 3.

B-roll match1 of 3

“The room was buzzing from the moment the doors opened.”

Which shot fits this line?

Keep the speaker on screen when they're saying something personal or emotional. Faces build trust; cover them only when the shot adds something.

See it come together: the timeline, stage by stage

Here's how the timeline grows through the process. Step through it to see what's added at each stage.

Source
Interview 1Interview 2Interview 3
B-roll tagsCrowdVenueStageDetailsReactions
Titles
TTTCaptions
V2
ArrivalsWide hallStageReactionsDetails
V1
HookWhyHighlightsEmotionClose
A1
A2
Music, ducked under voices
Watch every interview and talk. Green markers show the lines worth keeping.The best lines are pulled out as selects. Everything else stays in the bin.The story is built from voices only, in order: hook, why, highlights, emotion, close.The b-roll is reviewed and tagged by what it shows.Each b-roll shot goes on the track above the line it illustrates. The voice keeps playing underneath.Music goes under everything and dips when people speak. Titles and captions are added on top.

Step 6: Music and pacing

Choose music that follows your story's shape: gentle at the start, building through the highlights, warm at the end. Cut b-roll changes on the beat where you can.

Use J and L cuts so it flows: let the next speaker's voice start a moment before we see them (a J cut), or let a voice continue over the next shot (an L cut). And keep the music under the voices: in the Essential Sound panel, tag the music as Music and turn on Ducking, so it lowers automatically when someone speaks.

Always use licensed music. Our guide to copyright-free music explains how.

Step 7: Polish: color, sound, titles and captions

Before you export0 of 6 done

Common questions

Should I start with b-roll or interviews when editing an event video?

Start with the interviews and talks. Build the story from what people say first, then add b-roll that matches each line. B-roll on its own rarely tells a story.

What is a radio edit?

A radio edit is your story built with sound only: the best interview and speech lines in order, before any b-roll. If the story works without pictures, it will work with them.

How do I make music quieter when people speak in Premiere Pro?

In the Essential Sound panel, tag the music clip as Music and turn on Ducking. Premiere lowers the music automatically wherever there's dialogue.

How long should an event highlight video be?

Most event highlight films work well at two to five minutes, with a shorter 30 to 90 second recap for social media.

Brands we have worked for

Some projects delivered with agency and production partners.

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